Building trust with your customers
Having customers that trust us as tattoo artists is one of our main priorities and it makes our lives ten times easier. Why? Well, a customer who trusts you fully is more likely to let you do your thing instead of requesting the 100th Pinterest design.
After all, that’s what we want, right? Us being able to have artistic freedom as tattoo artists instead of people expecting us to be copy machines. It allows us to grow as artists and be fulfilled by our profession so much more and the more customers trust us, the more likely they are to recommend us to their peers.
Nowadays having digital social proof is really important. Think about the last time you went to a new place for food, or a doctor, or a hotel for example. Chances are you looked up the reviews, didn’t you?
It’s one of the easiest ways to find out if a place or a person that’s providing a service is trustworthy and worth of our time and money. This is why digital social proof especially, is essential for a business providing a luxurious service, like a tattoo studio.
Luckily for you, TattooGenda has your back for this one too. Those who go for the bigger or expert studio subscription will not have to worry about grinding for the social proof, it’ll come naturally.
How we build digital social proof
One way of getting your clients to trust you is by posting your work online or setting up a physical portfolio at your shop. Another way to do this, though, is through clear communication and leaving a good, professional impression.
Here’s how TattooGenda does this.
Automated emails
As mentioned in other articles explaining the functionalities of our system, TattooGenda will send a customer an appointment list after booking so they have a clear overview.
Among other reminders, they will also receive an appointment reminder (e.g. 24h before their appointment, but you can choose how up front). These two together will give the client a good impression off the bat. Most shops that work with systems like these have reported that clients have told them that it instantly made the shop seem more organized and professional than others that don’t.
Once the appointment happens, you have the option to enable an automatic follow-up email within a day or more if you wish, we recommend one day. In that email you can ask your client how the healing process has been so far and if they’re content with the results along with a reminder of the aftercare instructions. Here’s an example.
Because of the good impression we set early on, if we politely ask for a review at the very end – the clients will be more likely to leave a good one afterwards and it makes them feel more cared for. Which, they of course are. Should a problem come up they could easily reply! It’s a convenience for the artists, however, to not have to manually write it out after every single appointment.
This said, it’s best to set it up as natural as possible, as if it’s written by you.
Why do we need reviews?
The more positive reviews you have, the more social proof you have.
Social proof = in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business.
The more social proof, the more trusting customers you will attract! And of course, the more trusting customers you have, the more positive reviews you’ll gain. It’s a full circle that’s only bringing in benefits for you tattoo studio!
If you have any questions, please feel free to contact us via the contact page, or you can leave a comment down below and we’ll answer you as fast as humanely possible.