{"id":6388,"date":"2023-03-15T16:49:26","date_gmt":"2023-03-15T16:49:26","guid":{"rendered":"https:\/\/tattoogenda.com\/?p=6388"},"modified":"2025-11-13T17:23:49","modified_gmt":"2025-11-13T16:23:49","slug":"marketing-to-tattoo-customers","status":"publish","type":"post","link":"https:\/\/tattoogenda.com\/fr\/features\/marketing-to-tattoo-customers\/","title":{"rendered":"Marketing pour les clients du tatouage"},"content":{"rendered":"
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Le studio de tatouage<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le marketing au service du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Listes de rendez-vous<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Envoyez un r\u00e9sum\u00e9 des nouveaux rendez-vous \u00e0 votre client, et demandez-lui \u00e9ventuellement de les partager sur les r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Les inciter \u00e0 partager sur les r\u00e9seaux sociaux<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans cette liste de rendez-vous, vous pouvez demander \u00e0 votre client de la partager sur ses m\u00e9dias sociaux et de vous faire savoir \u00e0 quel point il est enthousiaste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rappels<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Envoyer un SMS automatis\u00e9 entre 24 et 48 heures avant le rendez-vous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Promouvoir votre artiste ET votre boutique<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans ces courriels et rappels automatis\u00e9s, vous pouvez mentionner et relier votre studio, ainsi que votre artiste. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Suivi apr\u00e8s un rendez-vous<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Par exemple, le lendemain du rendez-vous. Vous pouvez choisir le temps d'attente. Demandez \u00e0 votre client si tout s'est bien pass\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Demander une \u00e9valuation<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans le m\u00eame courriel de suivi. Cela fonctionne vraiment !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Listes de rendez-vous<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apr\u00e8s avoir effectu\u00e9 une r\u00e9servation pour votre client, TG lui enverra automatiquement par courrier \u00e9lectronique la liste des dates qu'il vient de r\u00e9server.<\/p>

Fini les cartes de visite avec des dates \u00e9crites \u00e0 la main que votre client peut perdre ou que son chien peut manger.<\/p>

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Dans cet e-mail, vous pouvez expliquer vos r\u00e8gles de d\u00e9p\u00f4t, donner des informations sur l'endroit o\u00f9 ils peuvent garer leur voiture ou sur la fa\u00e7on de se rendre \u00e0 votre studio.
Vous pouvez \u00e9galement mentionner vos r\u00e9seaux sociaux, donner des informations suppl\u00e9mentaires sur le d\u00e9roulement de leur journ\u00e9e, sur la fa\u00e7on dont ils peuvent \u00eatre pr\u00e9par\u00e9s...
Les clients adorent ce type de communication !<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"customer\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Les inciter \u00e0 partager sur les m\u00e9dias sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans ce m\u00eame e-mail, vous pouvez leur demander de vous faire part de leur enthousiasme et de partager leur r\u00e9ponse sur Facebook en vous mentionnant !<\/p>

Cela donnera \u00e0 vos r\u00e9seaux sociaux beaucoup plus d'action !<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rappels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous pouvez choisir d'envoyer un rappel automatique par SMS ou par e-mail (ou les deux). Vous pouvez \u00e9galement choisir le d\u00e9lai avant le rendez-vous. Nous recommandons un d\u00e9lai de 24 heures : suffisamment de temps pour \u00eatre un rappel honn\u00eate, mais pas assez pour permettre aux clients d'annuler \u00e0 temps sans perdre l'acompte ;).<\/p>

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Dans ces rappels, vous pouvez \u00e0 nouveau \u00e9crire ce que vous voulez, comme de la promotion pour votre propre site social ou celui de votre artiste, etc.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"customer\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Promouvoir votre artiste ET votre boutique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bien que vous souhaitiez promouvoir votre studio, vos artistes appr\u00e9cieront \u00e9galement que vous fassiez la promotion de leurs r\u00e9seaux sociaux. Les deux sont possibles. Dans tous les courriels automatis\u00e9s que vous envoyez \u00e0 vos clients, vous pouvez choisir de faire un lien vers les deux : les r\u00e9seaux sociaux de l'artiste avec lequel vous avez r\u00e9serv\u00e9 peuvent \u00eatre ajout\u00e9s dynamiquement au contenu de votre courriel.<\/p>

Des artistes heureux = un studio heureux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"follow-up\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous pouvez \u00e9galement utiliser ce courrier pour (r\u00e9)expliquer vos instructions de suivi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Suivi apr\u00e8s un rendez-vous<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un jour apr\u00e8s le rendez-vous, TG peut envoyer un courrier automatis\u00e9 \u00e0 votre client.
Demander si tout se passe bien avec la gu\u00e9rison, s'ils ont besoin d'autre chose, etc.
Vous pouvez faire en sorte que ces e-mails aient l'air r\u00e9els et tr\u00e8s simples, et vous seriez surpris de voir \u00e0 quel point les clients appr\u00e9cient cette attention suppl\u00e9mentaire. Ils vous r\u00e9pondront qu'ils sont heureux, ce qui est toujours agr\u00e9able \u00e0 lire :). Ou bien ils r\u00e9pondront qu'ils ont un probl\u00e8me, ce qui peut augmenter le taux de satisfaction global de votre studio !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Demander une \u00e9valuation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cet e-mail de suivi tombe \u00e0 point nomm\u00e9 ! Les clients ont d\u00e9j\u00e0 un peu oubli\u00e9 la douleur :), ce qui est une bonne chose pour vous.<\/p>\n

Si vous leur envoyez cet e-mail occasionnel (automatis\u00e9) pour les informer si tout se passe bien, vous pouvez demander une \u00e9valuation \u00e0 la fin. Il est \u00e9tonnant de voir le nombre de personnes qui font cela. C'est ce qu'on appelle la r\u00e9ciprocit\u00e9 : vous faites quelque chose pour eux (leur demander comment ils vont) et ils font quelque chose pour vous (l'\u00e9valuation).<\/p>\n

La preuve sociale est ce que vous voulez pour que votre studio se d\u00e9veloppe !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Tattoo studio’s Marketing to your customer Appointment lists Mail a summary of the newly booked appointments to your customer, and maybe ask to share on socials. Make them share on socials In this appointmentlist you can ask your customer to share on their social media\u00a0 and let you know how excited they are. Reminders Send […]<\/p>\n","protected":false},"author":1,"featured_media":6548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[],"class_list":["post-6388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"\nMarketing to tattoo customers - 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