About Sandy Verfaille

Sandy Verfaille is a tattoo studio operator, entrepreneur, and the founder of Tattoogenda, a SaaS platform designed to help tattoo studios manage bookings, deposits, and operations more effectively. Prior to building Tattoogenda, Sandy founded and grew Inksane Tattoo Studios from a single shop in Roeselare into multiple locations across Belgium.

Her work combines deep experience in tattooing, studio management, and software development, giving her a unique perspective on operational challenges such as no-shows, financial risk, and workflow optimization.

Professional background

  • Tattoo Studio Operator: Built and managed Inksane Tattoo Studios, focusing on quality, structure, and artist support.

  • Entrepreneur & Software Developer: Created Tattoogenda out of operational necessity, to address gaps in scheduling and studio management systems.

  • Creative & Strategic Thinker: Passionate about growth, organisational efficiency, and helping creative businesses operate more predictably.

Her professional journey shows not only artistic skill, but also a long track record of solving real problems faced by studios and tattoo artists.

What Sandy writes about

On this site, Sandy publishes Tattoo Insights — original, data-driven articles exploring patterns in:

  • client behaviour

  • operational risk

  • studio financial performance

  • industry trends

  • booking systems and workflows

Her writing is based on real operational experience and anonymised studio data, designed to inform and educate studio owners, managers, and industry professionals.

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Method & data ethics

When statistical analyses are used, they are drawn from anonymized and aggregated studio records and are presented with clear methodology and limitations. Individual studios, artists, and clients are never identified. This ensures transparency and protects privacy while offering usable insights.

Contact

If you’re a journalist, editor, or industry professional and want to reference or discuss one of the Tattoo Insights articles, feel free to reach out via the contact page.

More social media links to Sandy's Inksane tattoo studio content

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Recognition

Before Sandy founded Tattoogenda, she has received multiple national and international awards at tattoo expo’s as a tattoo artist:

Harley Davidson expo 2016
Harley Davidson expo 2017 
Harley Davidson expo 2018

Middelkerke tattoo expo 2015 best of color 1st place.

Oscarla Roeselare 2017

Skin Art Expo Mechelen 2011 1st place
Skin Art Expo Mechelen 2012 2nd place
Skin Art Expo Mechelen 2013 1st place.

Middelkerke Tattoo Expo 2014 Best of Sunday
Middelkerke Tattoo Expo  2015 Best of Show
Middelkerke Tattoo Expo  2019 Best of Show

Ink Mania Hasselt 2017 3rd place best realistic

Ik neem niet meer deel aan tattoo conventies sinds 2020.